It’s been one year since we launched our Motive integration, and the results have been transformative. At Kestrel Insights, our mission has always been to simplify and scale location intelligence. This past year has shown just how powerful automation can be when paired with real-world fleet operations. With the Kestrel Geofence App, customers now draw 98% fewer geofences manually, while achieving >91% polygon accuracy across deployments. Most importantly, false alerts have plummeted, enabling fleet managers to act confidently on alerts that are meaningful and precise.
Year One Highlights:
- 98% reduction in manual geofence creation.
- 91% polygon coverage accuracy across client geofence databases.
- Dramatic drop in false alerts and geofence misfires.
- Enhanced workflows, triggers, and reporting directly through the Motive platform.
Take EES, a large fleet operator managing over 300 vehicles. Before Kestrel, EES faced a massive manual workload related to geofences. After integrating with Motive and deploying our geofence automation, EES generated over 10,000 unique polygon geofences in a fraction of the time it would’ve taken to draw manually. That scale and speed transformed its operations, delivering quality, shape-accurate geofences directly into its geofence database without missing a beat and dramatically increasing its GTM for a robust risk and loss strategy.
Along the way, we’ve also learned what matters most to our users. One clear request was better tools for quality assurance and editing. As a result, we’re enhancing our end points to give users greater control over geofence adjustments—making it easier than ever to review, validate, and refine their location data.
How Leading Fleets Are Automating Their Geofencing Workflows (And You Can Too)
Before automating with Kestrel, fleet managers often spent seven to 11 minutes per geofence for updates, monitoring, and for hand-drawing geofences around thousands of locations. That adds up fast. For a fleet managing 5,000 sites, that’s nearly 600 hours of manual effort, costing over $17,000 in time for a team member earning $60,000 annually.
Now, with the Kestrel Polygon App, this burden is gone. Geofences are automatically created with polygon-level precision and pushed directly to your geofence database. No drawing tools, no delay.
Why automation matters:
- Massive time and cost savings across high-volume operations.
- Improved workflow performance within platforms like Motive.
- More accurate alerts, better routing, and enhanced visibility.
Our geofences don’t just replace manual work, they unlock smarter logistics. Features like real-time notifications, compliance tracking, and route optimization perform better when powered by polygons instead of imprecise circles. The best part is threse are all tools and workflows that are already available to every Motive user; we’re just pairing them with the best geofences possible. In short, what used to be a bottleneck is now a competitive edge.
Who Uses Kestrel? A Cross-Industry Snapshot of Automated Geofencing in Action
Across industries, Kestrel is powering automation for fleets that depend on accurate, scalable, and real-time geofencing. From industrial suppliers to nationwide carriers, our platform adapts to operational realities, and adds value where it matters most.
🧰 Plumbing and Electrical Suppliers
Fast-paced delivery networks rely on Kestrel for:
- Arrival/departure tracking at job sites and warehouses.
- Geofences around risk zones, like metal scrapyards where theft or diversion may occur.
- Greater visibility into site-level behaviors, especially where cash-for-scrap scenarios require compliance oversight.
“At Elliott Electric Supply, Kestrel Insights has become a key part of our anti-theft strategy. Kestrel’s polygon geofences enable our Loss Prevention team to closely monitor high-risk areas—such as metal recyclers across 10+ states—and quickly verify suspicious stops. This proactive approach has already helped us catch theft attempts.”
— Anthony Christian, Telematics Administrator, Elliott Electric Supply
🚛 Over-the-Road (OTR) Carriers
Long-haul fleets gain:
- Automated geofences across thousands of shifting stops.
- Improved route adherence and yard-level insights.
- A reliable geofence database that’s populated with true polygon shapes, not generic radii.
🗑️ Waste and Recycling Management
These complex fleets benefit from:
- Geofences for thousands of smart bins, even without formal addresses.
- Polygon generation from lat/long coordinates, ideal for unstructured locations.
- Streamlined service confirmation and reduced false alerts in dense urban areas.
🌳 Tree Trimming and Utility Services
Operating in dynamic conditions, these crews rely on:
- Shape-accurate geofences that reflect evolving job sites.
- Live overlays of weather and fire risk zones, linked to trusted sources like NOAA and state fire agencies.
- Real-time polygon updates that adjust automatically to protect teams in the field.
Wrapping Up: A Smarter Way to Geofence
One year into our Motive integration, one thing is clear: Precision geofencing isn’t just a nice-to-have, it’s a transformative force across industries. From plumbing suppliers to recycling fleets, our customers are replacing manual labor with automation and uncertainty with intelligence. The Kestrel Polygon App and our automated geofence database are setting a new standard for how fleets operate, respond, and scale. As we continue enhancing our platform—especially around QA/QC and end point flexibility—we’re excited to help even more fleets turn location data into operational excellence. Whether you’re managing five trucks or 5,000, there’s a better way to geofence—and it starts here.
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