11 Ways Polygon Geofencing Helps Logistics & Transportation Providers


Geofencing faces significant challenges regarding area boundary accuracy and the manual drawing process implemented by many transportation and logistics companies. Fortunately, automated polygon geofencing can solve both problems in one fell swoop. With accurate data, precise analytics, robust data lakes, and automatic access and curation capabilities, logistics companies can save time and money by capitalizing on automated geofencing. Here’s how Kestrel Insights’ automated geofencing solutions help logistics and transportation companies.

1. Optimize Your Routes Through Accurate Dwell Tracking

It’s no secret that reducing dwell time can positively impact an entire supply chain. Automated geofencing and real-time tracking provide accurate data consistently—which helps you understand dwell and confidently make actionable, data-backed decisions.

2. Boost Employee Safety with Next-Gen Risk Management Solutions

With accurate and precise geofencing data showing exactly who is in a risk zone, you can periodically check on those workers, provide safety tips, and ensure that there are no irregular or unplanned movements on their journey.

3. Avoid Demurrage & Detention Fees

With geofencing, you can precisely track international imports, exports, and other freight routes, avoiding demurrage and detention fees with accurate notifications on approaching LFDs.

4. Improved Trailer Utilization

Trailer owners can use precise and accurate geofencing data to determine whenever a truck enters a yard. They can begin looking for load-out and tow-away trailer moves to utilize the trailer asset more efficiently.

5. Reduce Empty Miles & Reduce Emissions

Use geofencing to get trailers back into rotation faster and reduce empty miles. With precise location and trigger alerts, trailers no longer sit idle, have empty space, and do not push out as many emissions.

6. Improve Your Freight Move Coordination

Coordinate your customers’ freight moves more effectively with scheduled appointments for pickups—you can automatically send alerts when a carrier has entered the yard or for any other POI along a route.

7. Turn Chassis Faster to Deal With Equipment Shortages

By tracking your employees, trucks, and chassis, you can turn them around faster to solve any equipment shortages and prioritize equipment where it is needed most.

8. Become a Broker or Shipper of Choice

When you have precise information, carriers will be much more likely to make you their broker or shipper of choice. Establish a high level of trust with your clients by leveraging data that removes any doubt in your operations.

9. Eliminate Timecards with Automated Employee Time Logging

Automated geofencing provides precise data and visibility to log exactly when employees enter and exit geographic boundaries—creating a timecard accurate to the second that doesn’t require employees to stop and think about their hours worked.

10. Optimize Your Carrier Network

Get analytics for on-time performance and other vital metrics, allowing you to optimize your carrier network with real-world data that was previously inaccessible.

11. Give Drivers Procedures & Instructions Precisely When Needed

With geofencing and automated notifications, you can give drivers precise procedures and instructions exactly when they’re needed, such as when they cross a geofence boundary.

Automated geofencing is the crucial next step for logistics and transportation companies seeking to optimize their operations.

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